Turn One Presentation Into Multiple Client Opportunities.
Get in front of more buyers and sellers at once.
If you're like most agents, you're having the same buyer and seller conversations over and over, one person at a time. There's only so many of those conversations you can have in a day. StageCraft gives you another way.
How many times are you having the same conversation?
"How much do I need for a down payment?"
"Should I buy now or wait?"
"What is my home actually worth?"
"What should I do before I list?"
"How do I buy my next home while selling this one?"
"What's happening in the market?"
Your one-on-one client conversations are essential. But you can only have so many of them in a day. And every new opportunity still requires another conversation. Another coffee. Another call. Another round of the same answers.
What if you didn't have to answer the same questions one person at a time?
One conversation at a time.
- 01One person
- 02One conversation
- 03One opportunity
One conversation, the whole room.
- 01One presentation
- 02Many people
- 03Multiple conversations
- 04Multiple client opportunities
One-to-one is where clients are won. StageCraft helps you create more of those opportunities.
Once you know how to have the conversation one-on-one, the next step is having it with the whole room. So what changes when you do? Run your own numbers ↓
The One-to-Many Opportunity Calculator™
See what changes mathematically when you stop having every educational conversation one person at a time.
Tap any number to change it. Results update as you type.
$0 per month
Enter your numbers to see the one-to-many picture.
How this is calculated
People reached = presentations × attendees
Consultations = people reached × consultation %
Signed clients = consultations × signed client %
Closed transactions = signed clients × close %
Commission = closed transactions × average commission
Per year = per month × 12
Please note: This calculator is for illustration only. The starting values are example assumptions, not industry benchmarks. Results are calculated from the assumptions entered and are not a prediction or guarantee of clients, transactions, income or results.
The calculator shows you the math. StageCraft helps you improve the inputs.
StageCraft is built around getting the right people in the room, creating more consultation opportunities, and moving interested buyers and sellers into the one-to-one conversations where clients are won.
The live masterclass shows how each of these is built, in person or online.
Register for the Live Masterclass →One Method. In Person or Online.
Whether your audience sits in a conference room or a Zoom window, every StageCraft presentation has three jobs to do. The nine-step StageCraft Method™ below is how each one gets done.
Build the Right Presentation
Choose the right audience, identify the decision they're facing, decide the next step you'll invite them to take and build an educational presentation around what they actually care about.
Get the Right People There
Build the promotion, registration, reminder and show-up system that gets the right people into the room, whether that room is physical or virtual.
Turn Attention Into Opportunity
Lead a presentation that builds trust, creates clarity and naturally moves interested attendees into one-to-one consultations.
What could your StageCraft presentation be?
Pick an audience. Pick the decision they're facing. Build the presentation around it.
"How to Buy Your First Home Without Feeling Overwhelmed"
"What Today's Sellers Need to Know Before Listing"
"How to Buy Your Next Home While Selling Your Current One"
"Right-Sizing Your Next Chapter: What to Know Before You Downsize"
"Your First Rental Property: How to Evaluate a Local Deal"
"What to Know Before You Walk Into a Model Home"
"Moving to [Your City]: What New Residents Should Know"
"What's Really Happening in [Your Market] Right Now"
Same StageCraft Method™. Your choice of room.
Titles shown are examples, not templates you're required to use. Every presentation is delivered live, whether the room is physical or virtual.
Imagine teaching the homebuying process once.
Instead of explaining the homebuying process to 25 prospective buyers one at a time, imagine teaching it once to all of them in the same room.
The number above comes from your calculator entries.
Down payments. Pre-approval. Offers. Inspections. Closing costs. You've probably walked first-time buyers through the same fundamentals more times than you can count.
StageCraft helps you package that knowledge into a valuable educational presentation and invite multiple prospective buyers into the same conversation, in person or live online. You build trust with the whole room first. The buyers who want help raise their hands, and those are the people you meet with one-on-one.
- 01First-time homebuyer presentation
- 02The right people register and attend
- 03You teach the buying process
- 04Trust and interest build
- 05Interested buyers request a consultation
- 06One-to-one conversations begin
- 07Client opportunities enter your pipeline
First-time buyers are just one example. The same StageCraft Method™ works for sellers, move-up buyers, downsizers, investors and other audiences in your market.
Nine steps. Three stages. One conversation, multiplied.
Here's how you actually do it. The StageCraft Method™ takes you from choosing the right audience to following up after the presentation, in nine steps across three stages, in person or online. The presentation starts the conversation. Interested buyers and sellers then move into the one-on-one conversations you already know how to have.
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Stage01
Strategy
Pre-Event · FoundationLock the foundation before you try to fill a room.
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Step 01: The Avatar Lock™
Identify the specific buyers or sellers the presentation is built for and the decision they're facing.
Audience -
Step 02: The Stage Offer™
Design the natural next step attendees can take after the presentation, such as a buyer consultation, seller consultation or personal planning conversation.
Next Step -
Step 03: The Hook™
Create a clear presentation promise that gives the right people a reason to register.
Message
-
-
Stage02
Systems
Pre-Event · AcquisitionBuild the system that gets the right people registered and prepared.
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Step 04: The Audience Engine™
Build the promotional system that gets the right people registered through your database, sphere, social presence, partnerships and appropriate marketing channels.
Traffic -
Step 05: The Show-Up System™
Use pre-event communication and reminders to build engagement and help registered attendees arrive prepared, whether they're walking into a room or logging in.
Attendance -
Step 06: The Stage Script™
Structure the educational presentation so it teaches, builds trust and creates a natural bridge into the next one-on-one conversation.
Architecture
-
-
Stage03
Stage
Event & Post-Event · ConversionDeliver the event and move interested attendees into the right next conversation.
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Step 07: The Speaker Calibration™
Lead the presentation with confidence, in a room or on camera, without needing to become a professional speaker.
Delivery -
Step 08: The Closing Consult™
Move interested attendees toward the right one-to-one consultation without turning the presentation into a hard pitch.
Consultation -
Step 09: The 72-Hour Sequence™
Follow up with attendees based on their interest and readiness, while continuing to nurture longer-term opportunities.
Follow-Up
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"Sixteen years on stage and I still bomb when I drift from the architecture. The system is the variable, not the speaker."
Boyd HoffmannYour market expertise.
The StageCraft Method™.
We build it together.
See the Whole System, Live.
In the live masterclass, you'll see how to turn conversations you already have into a presentation, choose the right audience, get the right people there and move interested attendees into consultations, in person or online.
Register for the Live Masterclass →
Hoffmann.
- 0121+ years in sales and business growth
- 0216 years in live-event sales and presentations
- 0311,000+ one-on-one sales conversations
- 04$55M+ in sales closed across his sales career
- 0521+ years investing in real estate: buy-and-hold, flips, construction, short-term rentals and multifamily
Real Estate. Sales. Stages. All three in one system.
You're the one who leads the room. My job is to make sure the room is built to create client conversations, not just applause. StageCraft comes from the place where three kinds of experience meet.
21+ years investing across buy-and-hold, flips, construction, short-term rentals and multifamily. I understand the decisions your buyers and sellers are weighing.
21+ years in sales and 11,000+ one-on-one conversations. I understand how people move from curious to ready.
16 years in live-event sales and presentations. I understand what makes a room lean in, trust you and raise its hand.
"The room tells you what it wants. The job is not to convince them. The job is to guide them through the moment so the right people raise their hand on their own."
Your next step is simple.
Register
Reserve your place for the live StageCraft masterclass.
Learn
See how to choose your audience, fill the room, structure the presentation and turn interest into consultations, in person or online.
Build
If StageCraft looks like the right fit, learn how the done-with-you implementation program can help you build your own system.
Get the answers before the masterclass.
Have the Conversation Once.
With the Whole Room.
You already have these conversations every day, one person at a time. See how real estate agents use live educational presentations, in person or online, to create multiple consultations and client opportunities.